Wednesday, September 25, 2019

Testing the Hypothesis Part 2


Who: With every opportunity, there are always people that will fall outside of your boundaries. In my case with real estate in a developing area, this is no exception. The group that falls outside my target group would be people that are trying live outside of the geographic location that my business opportunity would operate. Location is a big factor for people when they move or rent, especially to a new area. While in a developing area there will be high enough demand to sustain a business however there will be people that will fall outside of this group. More specifically, people who want to live in a rural area or in a suburban area outside of town.

What: The need is having and developing housing for new people coming to growing areas of cities. This need differs from people that are not trying to live in developing areas. This need would also be for relatively cheaper housing that can be bought and sold quickly.

Why: The need exists due large numbers of people moving to Florida, a good economy, and people moving to and from different locations. This is also amplified by a lot of jobs being created and people being hired so they are either forced or chose to move to be closer to their work.

Inside the Boundary
Outside the Boundary
People moving to developing areas of cities and high-volume real estate markets
People that intend to live in less-rapidly developing areas or
Having housing available in areas of cities that are experiencing high growth rates, property that can be bought and sold quickly
Slow growth areas of real estate, rural areas, slow moving properties
Florida is rapidly growing, both in population and in economy, people are moving from out of state for numerous reasons
Florida can’t always sustain this growth, not everyone wants to live in cities or developing areas



Wednesday, September 18, 2019

Solving the Problem


My solution to the problem presented in the previous exercise comes in the form of both a product and service. The problem being solved is the lack of homes for the rapidly growing population of Florida. The construction industry by nature is one that provides both a service and a product. A product in the form of the building or project being built and the service of having a turnkey company you work with that oversees all parts construction.  My solution here is create a company that actively seeks out real estate opportunities in existing construction as well as the new construction and development fields. By targeting these specific fields of construction and real estate development I could capture a large audience of demand that will apply to all people in the market for a new home or rental home. This company would not only build, renovate or develop real estate it would also help people to find the right home for them by providing realtor services as well. This company would essentially operate as a real estate agency that creates its own real estate to sell, similar to how a developer operates but target a wider range of real estate types.

Testing the Hypothesis


In the state of Florida (specific to several major metropolitan areas) there is an opportunity to pursue actions in the real estate market such as buying, developing and flipping properties given the large amount of people moving to the state as well as visiting snowbirds and people vacationing for extended periods of time. The main people with this need for real estate are the ones moving into the state, relocating, or that live in Florida part-time. While most real estate applies, there are certain sectors that more targeted. For instance, most real estate would be smaller single-family homes or large multi-family complexes in a developing area of a city. While the large, custom residential housing market is doing very well, it is a niche market and much harder to get into. The target “what” here are the pieces of real estate that are moving quickly and are being bought by the new or relocating population of Florida. The “why” here is due to the pull factors of Florida. Low taxes, relatively low amounts of restrictive legislation for business, beaches, theme parks, and jobs all play into why this opportunity exists. This need derives from Florida’s rapid and massive expansion in all sectors, especially construction and development.
After conducting interviews, I gained a lot of good insight into my original opportunity. The first interview was with an employee from a large concrete subcontracting company. He generally agreed with all my points but noted the high barriers to entry that can exist in real estate, specifically start-up capital. However, he specifically mentioned from his experience in south Florida that there is currently a “condo boom” going on with numerous high rises being rapidly built in the Ft. Lauderdale to Miami metropolitan area. These condos are being built in hopes of keeping up with the large population growth of these areas. Upon presenting this information to another interviewee, a student in the Rinker program with me, Nathan, he brought up the point that this can cause a lot of competition in the market. While I don’t see a brand-new high-rise as a direct competitor, it does give people a lot more options on where to live opposed to a smaller multi-family complex with less amenities or an older, renovated home. I then talked to my supervisor that I worked under for the past three summers, Eddie. He is the VP of construction at a custom residential home builder located in Tampa. He provided a lot of insight on the way the market is going and more specific trends of population growth and what kinds of real estate is selling. What he told me was that there are a lot of people moving to Florida, we have the 3rd highest growth rates out of all the states. This means there will be a huge demand for people who need a place to live. What he did tell me that isn’t helpful to my opportunity is that track-home builders are buying and developing thousands of acres with low-cost, low-quality homes that many people can afford and that are typically more attractive than an older, renovated home only because people tend to buy brand new if possible. Talking to a couple other people, they essentially told me the same things. Rich, a trim carpenter from Tampa told me about how he mainly does new construction in homes but does also have some jobs that are remodels for contractors that they intend to sell or use as rental properties. He told me that if the renovation is done right and combined with a reputable contractor, these renovation home can have much greater margins for profit on them than new construction. \
After conducting interviews, I have discovered that there is definitely a huge demand in the Florida real estate market at the time. However, I’m definitely not the only one that sees this opportunity. Everyone that has a part in residential and multi-family residential construction is trying to capitalize on this opportunity. While this makes the competition a lot more, I feel that there is still room in the market for more competitors. I think that but specializing in something that most companies don’t do would be a good way to avoid a lot of direct competition while still allowing plenty of demand. By taking older homes and renovating them, buying properties to rent out or even trying to develop a piece of land in a new developing area can lead to a huge economic opportunity.

Monday, September 16, 2019

Identifying Opportunities in Economic & Regulatory Trends


         Upon researching recent economic trends on the internet, I have found that Global Warming is playing an effect on crop production due to rising average temperature. As the yearly average temperature increases, crop yield, especially from corn and soybeans greatly decreases. While advances in modern agriculture technology make it so that fields have higher yields per acre than ever before, plants can still only be grown in certain environments. However, an opportunity that I see out of this is a genetically modified seed for farmers to use that allows plants to have a higher resistance to heat. This is a similar principle to genetically modified wheat seeds that allow wheat to be grown more successfully in the winter and tomatoes have modified seeds to allow them to be hardier. Most likely a customer for this type of product would be a large agricultural company such as Monsanto. They already hold ownership of many GMO seeds and would be able to sell large quantities of seeds to farmers around the country. By partnering or selling out to a company like Monsanto, a roughly 75-billion-dollar company, a large amount of money could be made upfront or by potentially selling patent rights to them. However, this opportunity would be very difficult to fulfill given the requirements it takes to make genetically modified seeds as well as get them approved for use. Regardless, a seed that will stand up to potentially hotter temperatures than ever without losing yield could prove invaluable if global temperatures continue to rise. The reason I saw this opportunity is due to my experience with agriculture and what can be accomplished with GMOs. While the idea is fairly simple actually bringing this idea to fruition is very difficult. But from working with friends in agriculture as well as having family that has worked in the agriculture business, I feel that technology can be applied to nearly all aspects of food production.
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2.       Upon doing more research into Tampa’s recent economic trends I found that there is a good investment opportunity within the area for real estate development and acquisition. From what I found, the current real estate market in Tampa is growing at a very fast rate. There are many people with jobs in the STEM field moving to Tampa for work and with this, they will need places to live. Through buying and flipping houses, buying rental properties or creating your own development, there is much money to be made. Through a growing population, real estate market and houses still at a low price, it is a good opportunity to enter that market. I believe that this is a somewhat challenging opportunity to capitalize on, at least if one tried to do their own real estate development. However, with buying rental properties or flipping houses, these could be achieved much easier and with less experience and capital. Typical customers would be people moving to the Tampa area or anyone in the market for a new home or in need of a place to rent. I saw this opportunity based on my own personal construction and residential experience in the Tampa area. I learned about it firsthand through internships over the past few summers as well as doing research on the Tampa area real estate market.


3.       In a news article I found from Insurance Journal, a Florida appellate court has ruled that the State of Florida’s regulations on medical marijuana are unconstitutional and the state can not regulate the number of dispensaries that can be operated in the state. Should this ruling stand in Florida’s higher court this can be a huge business opportunity to open a dispensary. With the number of registered medical marijuana holders already at approximately 250,000 and growing, there is a large customer base to drive demand. Additionally, with the push for recreational marijuana growing ever year there is the potential for this to be a booming industry. This would be a relatively easy market to get into aside from the licensing required for operating a business of this type. The reason I saw this idea is because company owners and investors have been looking into this market for the past several years. For instance, Morgan & Morgan purchased a large amount of warehouse space specifically for the use of cultivating marijuana once it becomes legalized or they can get he licensing to sell to dispensaries. Many people are already making preparation for it whether they use it or not simply because they know the massive potential this industry and market holds.


4.       Lastly, the other regulatory opportunity I saw was based off of the Florida Building Code (FBC) and its statutes for regulating all licensed construction projects in the state of Florida. In the state of Florida all licensed construction work must abide by the most recent version of the FBC. While many contractors keep up on this, it is a government run code book so the amount of support for keeping everyone on the same page when regulations change is slim to none. I see an opportunity to create an app for construction business owners, contractors, subcontractors and anyone who does construction jobs. This app would provide construction industry professionals any building codes that have been changed so that they can apply them to their work. This would be a valuable tool to provide quick reference on new codes and ensure that their projects are up to FBC. I saw this opportunity through experiencing the changing building codes every year. Having worked in construction it is important to make sure all your work is up to code or it will cost great monetary loss.

Wednesday, September 11, 2019

Forming an Opportunity Belief

I believe that an opportunity exists within Gainesville to provide a better way for students to get to and from class/campus while having a positive impact on the traffic on campus and nearby. This would apply to primarily students living in the vicinity of the University however it could be used by virtually anyone that needs to get around the Gainesville area near, or on campus. This need has always been present, however with a growing university that just reached #7 in the country, its sure to grow larger in the years to come with traffic already a major issue during rush hour. Currently, to combat this, many students purchase scooters to get around in Gainesville or attempt to drive when its not rush hour traffic. However, there are many students that can’t afford to purchase a scooter, renting one isn’t an option, and they are forced to use the inefficient RTS buses that the City of Gainesville provides. I would say that I’m about 95% sure this opportunity exists within Gainesville and has a potential to be a solution for many students.

A prototypical customer would be the age 18-22 undergraduate UF student, especially one that lives nearby campus, makes trips from their residence to campus on a frequent basis. This customer would also typically be travelling when traffic on and near campus is quite busy and can make it difficult to get places in a timely manner.

While performing interviews with three different types of individuals I learned that while this may be a good opportunity for a certain demographic, it definitely would have certain limitations as to who would be using it. While not completely surprising, I did find out that certain group are not affected by the traffic on or around campus and are much more concerned about improving traffic elsewhere around town. For instance, the first and second interview were students and they had similar responses. They are in favor of improving transportation and the flow of traffic in and around campus and would be big supporters of a new way to get around. Transportation in Gainesville, especially during rush hour is very difficult and they experience this very frequently. While public transit and gas scooters are currently a decent solution, they believe there is a better way to be getting around. However, when talking to a professor, their answer was quite different. While he believed getting around campus can be difficult at certain times, he didn’t think that there was anything wrong with the way transportation is set up now. Additionally, he brought up the point that when not teaching during the week, he works elsewhere away from campus and noted that the traffic wasn’t as bad as the stop-and-go traffic frequent on University Ave.

After conducting several interviews and reviewing the answers I received I still believe that there is a good part of my original opportunity present however I don’t think the market is as big as I originally anticipated. I think that my opportunity is more accurate in the sense that I would have a clearer direction on where to go and how to address the issue I’m solving. However, I also think that a lot of my original idea would still work but I need to refine it further and do more research. As far as customer feedback, I think it plays a huge role in developing an opportunity. If an entrepreneur is unwilling to listen to customer feedback this can have a large negative impact on an opportunity. Customers are at the base of most entrepreneurial ideas and without them can completely fail. While holding firm on your idea is what most people tend to do, it can be harmful in the long run if customer needs are not met.

Tuesday, September 10, 2019

Identifying Local Opportunities



“Smokin’ Tailpipe isn’t good”

This article from The Florida Times Union is a story about a man’s car that he has had since new but now has smoke coming out of the tailpipe of his car while driving it. AS he tries to find a quick fix for his problem the newspaper article goes on to explain there is not likely a cheap fix and it will end up costing a decent amount of money to be repaired. In this case its likely he ran the car out of oil at one point, damaged the piston rings, and then now there is no easy or cheap fix for this. The problem in the story is that the owner of this car bought it brand new and its always run fine but dude to a lack of preventative maintenance, his car is starting to give him problems as it gets older. The man that owns the car in need of repair is obviously the one who has the problem. However, the real group of people that have the problem are ones that want to own a car for a long period of time however are not aware enough about maintenance on a car which will lead to big problems down the road.


Urgency is a must for Downtown development”

In this story it details Jacksonville’s downtown areas and how they need to be re-developed in order to keep up with the town’s growing population and changing culture. The local governments are slow to act toward change and have yet to put a sense of urgency behind revamping Jacksonville’s aging downtown areas. The problem in the story is that the older areas of Jacksonville need to be re-done or re-developed however there is no one that has any sense of urgency to actually do it. In turn, this hurts the people of Jacksonville that live in these areas or nearby them. In addition, it hurts the City of Jacksonville since redeveloped areas could bring in additional income for the city and attract new residents.


“Scooter companies battle logistics issues”

This story details how scooter companies are doing incredibly well, experiencing large growth and getting investors however they are starting to face major logistical issues when it come to bringing their product to a large urban market in cities. There are many different challenges they face such as charging stations for scooters, rental locations and what people do when they are done using the scooter. The issue here is that these scooter companies have a great product and concept however they are struggling when it comes to solving the problem of hanging them in big cities with thousands of users. Furthermore, local city legislators are not in favor or making a big change to their cities for a company that provides easy transportation. This becomes a problem of the city’s residents when they are either unable to use these scooters or become restricted in their use due to a lack of charging stations, parking and other things necessary for a fleet of electric scooters.


“Internet Cafes are Frequent Site of Violence”

This story discusses how there has been a recent spike in crimes involving internet cafes and arcades around the city of Jacksonville. Such violence includes armed robbery, drive-by shootings and homicide. While local authorities are doing what they can, it is clearly not enough to keep these areas safe for their citizens. The problem here is that violent crimes continue to occur in areas where the shouldn’t and even though police are doing what they can, there needs to be some additional protection for innocent people. This problem most effects the citizens that visit these places or live nearby them. However, it also poses a problem to the police force and how they can work to make the city safer.


“Business Owners deal with worker thefts”

In this newspaper article a small business owner has to deal with her former employees trying to steal from her. The two employees gave their notice to quit, however even after quitting their accounts for the business were still active, allowing them to go into the company database and use it to steal money away from their former employer. By the time they were caught it cost the company an estimated $70,000 to $80,000. The problem here is that for small and medium size business it can be much harder to prevent and detect theft from an employee, especially if there are very few employees and only one owner. In small businesses like this, the owner must be able to trust the people they employ in order to advance their business. In this case the group with the problem is the thousands of small business owners that are vulnerable to theft from within their company since they can’t necessarily afford the protection and financial checks that most large companies operate with.


Monday, September 9, 2019

Entrepreneurship Story


Entrepreneurship Story

Recently this past Spring semester I was exposed to, and partially involved in an entrepreneurial project in Tampa. My friend’s stepdad has recently bought a closed-down bar in Tampa as well as the surrounding property for future development. My friend and I both worked for his stepdad during the renovation part of the bar helping him re-brand the bar with a different style to differentiate it from others in the area. In addition to this he shared his plan for what he wanted to do with the concept of the bar as well as what he had in mind for the property development around the bar. By doing this we were able to meet some of his business partners as well as his manger for the property and construction renovation to learn more about the whole process of buying, renovating and re-opening a business. I enrolled in ENT 3003 for the purpose of learning more about the basics of entrepreneurship and be able to apply this for when I graduate. I hope to get a better grasp on the basis of entrepreneurship that will aid me in being successful post-graduation


Bar in Tampa we helped renovate