Testing the Hypothesis Part 2

Who: With every opportunity, there are always people that will fall outside of your boundaries. In my case with real estate in a developing area, this is no exception. The group that falls outside my target group would be people that are trying live outside of the geographic location that my business opportunity would operate. Location is a big factor for people when they move or rent, especially to a new area. While in a developing area there will be high enough demand to sustain a business however there will be people that will fall outside of this group. More specifically, people who want to live in a rural area or in a suburban area outside of town.

What: The need is having and developing housing for new people coming to growing areas of cities. This need differs from people that are not trying to live in developing areas. This need would also be for relatively cheaper housing that can be bought and sold quickly.

Why: The need exists due large numbers of people moving to Florida, a good economy, and people moving to and from different locations. This is also amplified by a lot of jobs being created and people being hired so they are either forced or chose to move to be closer to their work.

Inside the Boundary	Outside the Boundary
People moving to developing areas of cities and high-volume real estate markets	People that intend to live in less-rapidly developing areas or
Having housing available in areas of cities that are experiencing high growth rates, property that can be bought and sold quickly	Slow growth areas of real estate, rural areas, slow moving properties
Florida is rapidly growing, both in population and in economy, people are moving from out of state for numerous reasons	Florida can’t always sustain this growth, not everyone wants to live in cities or developing areas