Customer Avatar

My idea of my customer “avatar” is a mid-30s male with a wife and maybe a young kid or two. This person has recently gotten a new job and is required to move for work, or simply wants to be closer to where things are “happening”. My ideal customer wants to live in the city and be near developing areas or areas with lots of things to do. This customer is one who likes to go out with friends on Friday and Saturday nights after a long week of work. While they work an office job, they are holding a higher-level position, possibly a manager or minor executive position. They enjoy things like golf, playing sports they used to play in high school, seeing live music and exercising. They probably drive a small SUV or sedan. They use it for things like taking their kids to school or sports, picking up groceries, driving to work and taking the occasional vacation elsewhere in Florida. I imagine this type of customer not reading a whole lot, but if they do it would be a nonfiction novel or perhaps a biography. While they are older, they have still adapted to use of technology and rely on things such as cell phones, tv, online media, and the internet over things like newspapers and magazines. Additionally, this customer avatar acts younger than they actually are and still enjoys being active and doing things on the weekends over spending it at home. While I expect the avatar to come from many different backgrounds, being located in Florida, they will most likely be a mix of right and left political backgrounds given that Florida is roughly 50/50 between republican and democrat registered voters. Additionally, by being in the city this will probably increase the odds of more left-leaning customers.  With this information, it can be used to market to different customers in different ways.

I think that what my custom avatar and I would have in common is they understand the value of money yet they’re also willing to pay for quality. I think this plays a huge part since the concept of my idea revolves around being a developer and real estate agency, allowing us to solely control quality and price to be able to make it work for what is selling in the market. I don’t believe this is a coincidence because I believe that people that can create a great value will ultimately seek out said value or will recognize it when it is marketed to them. As far as the specific things this customer does, I don’t think I would have a whole lot in common. While I prefer not to live in cites, I can see the appeal to my typical customer. By providing a place to live in an attractive area to my target audience I will be able to connect with them by understanding them, even if our hobbies and activities don’t align.